Lisa Delaney’s career started agency side, evolving through working with brands like De Beers, Motorola, or Braun, to then “accidentally” end up in the airline industry. Her role at Cathay Pacific covers, on one hand, overseeing marketing, PR, and social across travel, cargo, and lifestyle, while building the lifestyle business, on the other hand.

Lisa’s Shiny New Object is tech for creating engaging experiences. Her recent project for Cathay Pacific, “Flight Path”, used live flight data and music to create a unique immersive experience. The goal was to re-introduce the brand to the world of travel after having suffered from long-lasting travel restrictions after the Covid-19 pandemic (they fly to Hong Kong, Japan, and Australia primarily). Although this was a learning experience, since there wasn’t really any historic data to compare with, Lisa considers it a very successful launch since it generated awareness and consideration. They are now running it again in 2024 to see how it compares.

Beyond tech and marketing, Lisa also shared why she cherishes the book “The Artist’s Way” by Julia Cameron and its challenges to help re-ignite our inner creativity. Tune in to hear all about that and to get Lisa’s top tips on using data effectively as a marketer and a creative leader.