Lisa’s Shiny New Object is tech for creating engaging experiences. Her recent project for Cathay Pacific, “Flight Path”, used live flight data and music to create a unique immersive experience. The goal was to re-introduce the brand to the world of travel after having suffered from long-lasting travel restrictions after the Covid-19 pandemic (they fly to Hong Kong, Japan, and Australia primarily). Although this was a learning experience, since there wasn’t really any historic data to compare with, Lisa considers it a very successful launch since it generated awareness and consideration. They are now running it again in 2024 to see how it compares.
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About the Author: Lisa Delaney
Lisa Delaney is a Businesswoman, entrepreneur and marketer. She has extensive marketing experience both client and agency-side spanning the hospitality, luxury and consumer goods industries in markets across the globe, aiming to motivate, inspire and learn from businesswomen around the world.
